Our Story

Built for Performance.
Aimed for Professionals.

From Antwerp to all of Europe — we bring professional-grade beauty technology directly to your practice.

Who we are

SoNice Beauty Equipment is the leading importer of professional laser and aesthetic equipment in Europe. Founded with a mission to bring factory-direct technology to clinics, salons and barbershops, we have grown into a trusted partner for over 35+ locations across the continent.

From our showroom and service center in Antwerp, we offer an unmatched combination of premium devices, hands-on training and dedicated after-sale support. Every device we carry is CE-certified and tested to meet the highest professional standards.

We believe professionals deserve access to the same technology used in the world's top aesthetic clinics — without the inflated distributor markups. As the direct importer, we make that possible.

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35+

Locations across Europe

12+

Years of experience

500+

Devices installed

98%

Client satisfaction

Our values

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Direct from factory

We import directly, cutting out middlemen. That means better prices and full traceability for every device we sell.

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Expert support

From installation and training to ongoing maintenance — our in-house technicians are with you every step of the way.

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Certified quality

Every product in our range is CE-certified and undergoes rigorous testing before it reaches your clinic or salon.